Ralph Lauren Fragrances has announced global music icon and award-winning artist Usher as the face of the new Ralph's Club New York Eau de Parfum.
This groundbreaking partnership marks Usher's first fragrance campaign and Ralph Lauren Fragrances' first partnership with a major award-winning music star. Crafted for the true maverick of style, the spirit of Ralph's Club New York captures the timeless glamour of Manhattan's golden age; celebrating the city's modern energy, authenticity and enduring excellence.
"I have the greatest respect and admiration for what Mr. Lauren has accomplished and I could not be more happy and proud to join Ralph Lauren Fragrances," said Usher. "This is a brand that represents the best of who I want to be as an entrepreneur, a creator, and a man. I'm inspired and energized—this partnership feels like coming home."
"Ralph Lauren Fragrances is entering a new chapter that is more daring and outspoken than ever. USHER is the dream artist to bring this power, creativity, and boldness to life," said Charles Finaz de Villaine, Global President Ralph Lauren Fragrances.
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