Criteo (CRTO) has partnered with WPP Media to enhance commerce intelligence on Connected TV - CTV, enabling advertisers to reach high-intent audiences across premium CTV inventory through any Demand-Side Platform - DSP.
This collaboration integrates Criteo's real-time commerce signals, sourced from 17,000 e-commerce sites and $1 trillion in annual sales, with WPP Media's Open Intelligence and premium supply relationships to deliver measurable, outcome-driven advertising.
Advertisers can now activate curated CTV audiences using Criteo's Commerce Grid SSP and Deal IDs, allowing seamless access across DSPs and translating brand investments into tangible outcomes like foot traffic and sales. Leaders from WPP, Roku, and Criteo emphasized that the partnership bridges traditional branding with performance marketing, transforming CTV into a precision-focused, full-funnel advertising channel.
CRTO currently trades at $23.15, or 2.50% higher on the NasdaqGS.
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