The US Federal Trade Commission has reportedly launched a probe in to whether Amazon.com, Inc. (AMZN) and Alphabet, Inc.'s (GOOG) Google misled those who place advertisements on their websites, according to a Bloomberg report on Friday.
The agency's consumer protection unit is conduction the probe, with focus on whether both the companies properly disclosed the terms and pricing for advertisements.
They are seeking details on the advertising auctions conducted by Amazon and whether it disclosed "reserve pricing" for some search ads. Meanwhile, it is also probing Google on whether its practices, including internal pricing process, had increased the cost of advertisements as it was not disclosed to advertisers.
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Business News
June 05, 2026 16:18 ET A busy week for economic news flow saw a slew of reports being released that reflected the trends in the U.S. labor market. In Europe, economic growth and inflation data gained attention as the European Central Bank and Bank of England head for policy session later in the month. In Asia, the monetary policy session of the Indian central bank was in focus as the country, a major oil importer, reels under the pressures of a weaker rupee and rising inflation.