Verve Group SE announced that it has signed an agreement to acquire Acardo Group AG, a digital consumer activation solution provider in Germany for the total purchase price of 24.5 million euros. Integrated into the Point of Sale (POS) systems of over 5,600 retail stores and branded retailer apps, Acardo reaches around 85 percent of all households in Germany.
The transaction is expected to close 1 October 2025 and structured with a 17.2 million euros cash consideration at closing as well as an additional 7.3 million euros differed cash consideration 12 months after closing.
With 120 total employees, Acardo brings a high-caliber team of 14 senior sales experts for the German region into Verve Group, who have executed several thousand consumer activation campaigns in recent years.
Acardo is expected to contribute revenues of about 15 million euros on a full-year 2025e normalized proforma basis with an expected EBITDA of about 6 million euros.
The acquisition is expected to contribute about 3.5 million euros - 4.5 million euros of revenues to Verve's Group financials in 2025. The official guidance for the year 2025 remains unchanged, as it was stated, that it excludes any impact from potential M&A transactions during the year.
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