Accenture (ACN) said it has invested, through Accenture Ventures, in Alembic, an AI-powered causal marketing intelligence platform that can determine which marketing campaigns deliver a return on investment. Accenture and Alembic are entering into a strategic partnership to help clients dynamically measure marketing effectiveness and use AI-driven insights to boost revenue.
Alembic's AI-powered causal platform collects and analyzes data across multiple marketing channels and couples this with sales data. The platform identifies links between actions and outcomes, assigning an impact score for each channel or marketing event.
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Business News
June 19, 2026 16:46 ET Major central banks continued to dominate the economic news flow this week too, led by the Federal Reserve, as they announced their latest policy decisions. The Federal Reserve policy session was in focus as it was the first to be led by the new chief Kevin Warsh. In Europe, central banks of the U.K. and Switzerland announced their rate decisions. In Asia, the Bank of Japan drew attention for its policy moves, while data out of China threw some light on the state of the economy.