adidas AG (ADS.DE) on Wednesday reported solid fourth-quarter 2025 results, with higher sales and more than doubled operating profit driven by continued brand momentum and strong direct-to-consumer growth. The company also plans to launch a share buyback of up to €1 billion in 2026.
Operating profit surged to €164 million from €57 million a year earlier.
Net income from continuing operations totaled €85 million, compared with a net loss of €27 million last year. Earnings per share from continuing operations were €0.42, versus negative €0.26 a year ago.
Revenue increased to €6.076 billion from €5.965 million last year. On a currency-neutral basis, adidas brand sales rose 11%, supported by double-digit direct-to-consumer growth, including a 21% increase in e-commerce and 17% growth in own retail. Wholesale revenues edged up 2%.
The company plans to propose a dividend of €2.80 per share for 2025, up 40% from the prior year.
In addition, the Supervisory Board has authorized the Executive Board to decide at its discretion on additional share buybacks of up to €1 billion in both 2027 and 2028.
For 2026, adidas expects currency-neutral revenue to grow at a high-single-digit rate, equivalent to about €2 billion in additional sales. Operating profit is projected to rise to around €2.3 billion, despite an estimated €400 million negative impact from U.S. tariffs and unfavorable currency movements.
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