German sportswear maker PUMA SE (PMMAF.PK,PUMG.DE,PUM.DE) Wednesday said that it has signed an agreement with China-based Shincell New Materials Co. Ltd. to research and develop the next generation of its performance running technology, NITRO.
Under the partnership, PUMA said that the two companies will establish a dedicated laboratory in Suzhou, China, with the focus on testing and advancing new materials. PUMA added that it plans to launch the first products resulting from this collaboration in the coming seasons.
Originally introduced in early 2021 as part of a strategic repositioning of PUMA's performance running category, NITRO is designed to be exceptionally lightweight and responsive, enabling runners to expend less energy while maintaining comfort.
Beyond running, PUMA said that the NITRO technology is also integrated into selected products across its Training, Football, Basketball, Golf, and other performance segments.
On the OTC Markets, PMMAF.PK ended Tuesday's trading at $25.28.
For comments and feedback contact: editorial@rttnews.com
Business News
April 24, 2026 15:15 ET Economics news flow was relatively light this week even as the conflict in the Middle East continued, raising concerns for policymakers. In the U.S., spending data, initial jobless claims and pending home sales were the highlights. Business confidence in the biggest euro area economy was in focus in Europe. Inflation data from Japan gained attention in Asia.