An ad campaign launched by the American Civil Liberties Union for its birthright citizenship campaign features Bruce Springsteen's iconic anthem "Born in the U.S.A."
The move by the ACLU follows Springsteen's authorization to the organization for using the song to highlight what's at stake in the Supreme Court case, Trump v. Barbara, and how the constitutional guarantee of birthright citizenship is integral to American values and the very fabric of the nation.
The 30-second video shows a series of different types of American families that could be impacted by the ruling. The video will air across broadcast and digital platforms, including during quintessential American primetime programs. A digital billboard will also appear outside Minneapolis' Target Center from March 30-31.
"We're reminding President Trump what it means to be born in the U.S.A.," reads the caption to the video. "We're honored that the one and only Bruce Springsteen trusted us with use of his iconic anthem ahead of our landmark Supreme Court case Trump v. Barbara, where we're challenging President Trump's attempt to overturn birthright citizenship. The 14th Amendment speaks for itself."
The ACLU will present its arguments before the Supreme Court on April 1.
"Bruce Springsteen's song 'Born in the U.S.A.' is an American anthem. It captures what birthright citizenship has made possible for generations: the simple, powerful guarantee that if you are born here, you belong here, if you're born in the USA, you're an American. Period," said Anthony D. Romero, executive director of the ACLU.
Stink, Creative Artists Agency, and the ACLU partnered to produce the ad campaign, titled "The Beat," which was directed by award-winning filmmaker Anderson Wright.
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