OpenAI is looking into its legal options against Apple Inc. (AAPL) after the integration of ChatGPT into Apple devices didn't boost visibility and subscriptions as hoped.
Reports suggest that OpenAI had high expectations for the partnership announced in 2024, thinking it could bring in billions by incorporating ChatGPT into Siri and Apple's visual intelligence tools.
However, they're frustrated that users have to specifically ask for ChatGPT, and it's not highlighted enough, which is likely hurting adoption and affecting their brand.
The company is currently consulting with an external law firm to weigh its options, which might include a breach-of-contract claim, though any potential action will probably be delayed until after OpenAI's ongoing legal disputes with Elon Musk are resolved.
Apple, on its end, has its own worries regarding OpenAI—like privacy concerns and the collaboration with ex-Apple designer Jony Ive on new AI hardware.
Even with the rising tensions, it seems both parties are still willing to find a way to work things out without heading to court.
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Business News
May 15, 2026 15:25 ET Apart from the confirmation of Kevin Warsh as the next Fed chair, the main news on the economics front this week included key price data from the U.S. and the first quarter economic growth figures from major economies. Both consumer prices and producer costs have started to reflect the effect of supply shocks due to the Middle East conflict. In Europe, GDP data was in focus, while inflation data from China dominated the news flow in Asia.