June 25th will be celebrated annually as Global Beatles Day.
On June 25, 1967, The Beatles walked into Studio One at Abbey Road Studios in London and sent a message to the world. Broadcast live as part of the BBC's Our World, the first international satellite television broadcast of their song, "All You Need Is Love" reached an estimated 400 million people around the globe.
Decades later in 2009 lifelong fan Faith Cohen decided this day deserved to be commemorated. From that belief, Global Beatles Day was born.
From tribute concerts in Tokyo to Beatles-themed exhibitions in New York City, sing-alongs in Buenos Aires, and fan gatherings in Liverpool, Global Beatles Day has continued to grow organically.
Now, in a major milestone for the celebration, Apple Corps Ltd, the company founded by The Beatles to manage their creative and business ventures, has formally acknowledged Global Beatles Day.
On June 25, alongside online and in-person events around the world that celebrate the band, The Beatles will also release a colorized version of their BBC Our World performance of "All You Need Is Love" for free on YouTube. Fans can share their reaction in the live chat.
Writing to Faith Cohen this week, Apple Corps CEO Tom Greene praised the fan-led initiative, writing, "More than ever, the message of The Beatles, and of 'All You Need Is Love' speaks to something vital for community, connection, and the power of bringing people together. That is what makes Global Beatles Day so special. It asks nothing more than for people, wherever they are, to stop, listen, and share a little joy."
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