Orange Amps has launched the Outlowd ES Series, a new line of acoustic amplifiers designed by Orange in collaboration with Ed Sheeran, and sold exclusively at Guitar Center in the U.S.
Three models cover the full range from bedroom practice to professional stage, priced from $199 to $1,499. The ES3 and ES60 are available now; the ES100 arrives on September 10.
Each model features acoustic-specific voicing, rechargeable battery operation, Bluetooth playback, and dedicated guitar and vocal channels with streamlined controls built for real-world performance.
Guitar Center will support the launch through experiential activations tied to Ed Sheeran's U.S. tour, running June through November. Activations include pop-up demo stations and fan experiences at select tour stops across major markets. Customers can visit their local Guitar Center to play the series in person.
"Music doesn't start in arenas or on streaming platforms - it starts in bedrooms, youth clubs, pubs, schools, parks, living rooms and street corners. That's where I found my voice," said Sheeran. "I think tiny venues are super important to learn how to perform, and busking teaches you not to sweat the big stuff. I wanted this project with Orange to feel honest to that: celebrating local musicians, local communities, and the idea that anyone can start somewhere."
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