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5 Issues that Ate into Apple & Reduced Sweetness in 2Q

Mac Not Spared By PC Slowdown
Mac Not Spared By PC Slowdown

Ø Mac Unit Sales slid 12 percent and revenues fell 9 percent even as the ASP increased.

Ø So where was the weakness? The company has this to tell- change in the mix of Macs, although weaker foreign currencies cushioned the weakness. Analysts’ take – Industry-wide malaise may have begun to plague Mac, which has sleekness, thinness and lightness as its USP.

Ø Market Researcher Gartner’s quarterly PC tracker survey showed that worldwide PC shipments fell 9.6 percent quarter-over-quarter in the first quarter, marking the sixth straight quarter of declines. For the first time since 2007, the total number slipped below 65 million unit mark.