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5 Issues that Ate into Apple & Reduced Sweetness in 2Q

Lukewarm Showing By Rest of Products
Lukewarm Showing By Rest of Products

Ø Granted iPhone with a 65 percent share of total revenues, is THE product of focus for the company, and fared worse than expected, the rest of the product stable also did not exude optimism.

Ø iPad contributing 8.73 percent of total revenues, saw sales slipping by 19 percent year-over-year.

Ø Mac is contending with industry-wide softness.

Ø Other products that include Apple TV, Apple Watch and iPod, saw 30 percent year-over-year growth, though accounting for 4.33 percent of total revenues.
Ø Street guess is that Apple may have sold around 2.2 million of Apple Watch in the second quarter and this compares favorably to the 1.7 million units of iPhone units sold in its introductory quarter way back in 2008. In due course, will this wearable device form a vital cog in the wheel of Apple?