SPLIT, a new creative technology venture, said that it is launching as an independent Interpublic Group revenue unit, aligned with McCann Worldgroup.
SPLIT will develop global strategic marketing and technology partnerships with agencies and marketers, and create SPLIT-owned new product offerings. Founded and headed by Greg Smith, McCann Worldgroup CIO, the SPLIT concept has been R&D-tested in McCann's New York headquarters agency, working with Joyce King Thomas, Chief Creative Officer.
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