Thursday, Credit Suisse initiated coverage of Sirona Dental Systems Inc. (SIRO) stock with a Neutral rating and a price target of $23. The brokerage established its 2009 EPS estimate of $1.65, and its 2010 estimate of $1.88.
Analyst Santangelo believes that Sirona is well positioned to benefit from the positive longer-term secular trends in the dental industry. However, the analyst initiated the stock at Neutral owing to: concerns around large equipment purchases by dentists in the current environment; increased competition within their product categories; and raised expectations after the 96% year-to-date increase in the stock price. Given the run in shares, and aforementioned concerns, the analyst believes a Neutral rating is appropriate.
The analyst highlights the investment positives for Sirona: launch of CEREC AC with Bluecam technology, puts it a step ahead of its peers in the CAD/CAM market; launch of CEREC Connect opens Sirona to the digital impression market, a whole new market for Sirona, with a low price point-a positive in this economic environment; EagleSoft promotion had positive impact on Schick digital radiography sales and; near-term company should benefit from CEREC trade-in program and positive sales momentum from IDS show in Germany.
The analyst highlights the risk factors for the company: concerns over equipment sales in current environment; increased competition in key product categories; slower-than-expected industry adoption rates for key products, and expectations are climbing.
Currently, SIRO is up $0.03 or 0.15% and trading at $20.65.
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June 12, 2026 17:14 ET Major central bank action was the focus this week in economic news. The European Central Bank became the first major central bank to move in response to the rising inflationary pressures in the backdrop of the conflict in the Middle East. In North America, the U.S. inflation and trade data as well as Canada’s central bank decision gained attention. The Chinese trade data was the main news in Asia.