Ford Motor Co. (F) said Friday that it intends to develop an all-new purpose-built Police Interceptor specially designed and engineered to replace the Ford Crown Victoria law enforcement vehicle lineup in 2011. Ford is the market leader in the law enforcement vehicle segment, selling around 45,000 of the 60,000 police vehicles sold in each year in the U.S.
In conjunction with key inputs from Ford's Police Advisory Board, ford noted that the new Police Interceptor's durability, safety and performance will exceed the existing Crown Victoria's law enforcement vehicle lineup. Police Interceptor is designed to provide municipalities with reduced ownership costs through improved fuel efficiency, quality and durability.
Ford confirmed that the new Police Interceptor will be offered without interruption when production of the Ford Crown Victoria ends in late 2011.
Full vehicle specifications for the new model would be revealed in the first quarter of 2010, giving time for development of transition plan from the Crown Victoria to the new product, for the law enforcement agencies, police equipment manufacturers and upfitters.
"We have heard the repeated requests from the law enforcement community to continue uninterrupted support of the law enforcement community. Ford is answering the call with the new Police Interceptor - engineered and built in America." said Mark Fields, Ford's president of The Americas.
Earlier this month, Ford reported a profit in its third-quarter results, as it focused on structural cost reductions, as well as improved results at Ford Credit and the U.S. government's "Cash for Clunkers" program that recorded top sales in Ford Focus and Ford Escape models.
Fclosed Friday's trading it $8.41, on the NYSE.
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