MWW Group, a part of the Interpublic Group of Companies (IPG) announced that Sav Banerjee has joined MWW Group as a senior digital strategist in the firm's industry leading DialogueMedia practice.
Banerjee has worked with such notable clients as HP, Visa, Proctor & Gamble, and eBay. In his new role at MWW Group, Banerjee will develop strategic social media campaigns for a number of MWW Group's key clientele, the company said.
Prior to joining MWW Group, Banerjee acted as social media engineer at Gannett Digital. Previously, Banerjee served as director of social strategy at Vercai Inc. where he led the development of Mintbox, the first interactive fashion platform connecting web to retail stores.
Before joining Vercai, Banerjee managed client services and strategy at Agency.com where he launched social marketing applications for eBay, both in the US and Canada, and managed integrated campaigns with an emphasis on interactive web development.
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