Israeli mobile communications operator Partner Communications Company Ltd. (PTNR) announced Thursday a comprehensive organizational change designed to accomplish its strategy of transforming from a pure cellular player into a comprehensive communications service provider. The changes in the leadership team will be effective March 1, 2010.
As part of the major changes, the company said, Erez Paz, who presently serves as vice-president of Marketing and Content, will lead the Private Customers Segment Division and Gil Rosenfeld, who presently serves as vice president of the Sales Division, will lead the Business Customers Segment Division.
In addition, the company said Yacov Kedmi will be appointed as Head of Marketing, Content and Growth Engines Division. Kedmi is an international strategic marketing expert who also served as the first vice president Marketing, Media and Content at Partner.
Eli Glickman, the deputy chief executive officer, will lead and oversee the cross-company structural changes and the amalgamation of the fixed line division into the new organizational structure.
Partner Communications said Chaim Beker, vice president of Operation and Logistics had decided to retire. He will continue to serve in the same capacity until his successor assumes responsibility. Alon Berman, vice president Fixed Line Division shall leave the company, however will continue to serve until the completion of the division's amalgamation into the new organizational structure.
The new organizational structure includes the establishment of Private and Business Customers Divisions for offering a wide variety of fixed and mobile products, customer services, technical support and retention activities. The new organizational structure also includes the integration of the current Fixed Line Division into the new structure in order to maximize the synergy between the fixed line and the mobile services.
PTNR closed Wednesday's regular trading session at $22.27.
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