Elvis Presley's estate has taken legal action against firearm manufacturer Beretta for the unauthorized use of the King's image in an ad. The gun maker uses a depiction of Elvis in its commercial for the 692 shotgun.
"This is an intellectual property infringement action arising from Beretta's unlicensed and unauthorized use of plaintiff's intellectual property with respect to a worldwide marketing campaign undertaken by Beretta to introduce a new sporting clays shotgun made by Beretta," say the plaintiffs in their legal filing.
Presley's estate also alleges that Beretta used Elvis' look-a-likes to promote their brand at the 2014 Shot Show in Las Vegas.
The estate has demanded that Beretta refrain from using Elvis' image in the future.
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