Privately-held confectionery company Mars Inc. announced that it has completed its acquisition of the IAMS, EUKANUBA and NATURA brands in North America, Latin America and other select countries from The Procter & Gamble Company (PG).
In April, Mars had agreed to buy consumer goods giant Procter & Gamble Co.'s three pet food brands in some major markets for $2.9 billion in cash.
Mars also announced today that it will exercise the option to purchase P&G's pet food business in some parts of Asia Pacific, Middle East and Africa, including Australia, Japan and Singapore. This move reinforces the company's strategic intent to build its presence in emerging markets and will enable Mars Petcare to meet the needs of more customers and pets around the world. Mars expects that the close for these additional businesses may take up to around a year, subject to regulatory approvals.
The IAMS, EUKANUBA and NATURA brands will be part of Mars Petcare and are strategic additions that complement the company's robust pet care portfolio. They join stable mates PEDIGREE, WHISKAS, ROYAL CANIN, BANFIELD and NUTRO.
For comments and feedback contact: editorial@rttnews.com
Business News
January 30, 2026 15:51 ET The Federal Reserve policy decision was the main event in the final week of January, which saw a heavy flow of economics news. Several data reflecting the trends in the U.S. economy were also released during the week. The interest rate decision from Canada also was in focus. In Europe, economic sentiment data gained attention. The policy decision from Singapore was the highlight in Asia.