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Bumble Bee Foods To Use SAP Blockchain System To Track Tuna From Ocean To Table

bumblebeefoods march11 lt

Shelf-stable seafood company Bumble Bee Foods LLC is teaming with German software giant SAP SE to create blockchain-based system to track fresh fish as more and more consumers demand to know their food is safe and sustainably sourced.

In a statement, SAP said San Diego-based Bumble Bee Foods is using the SAP Cloud Platform Blockchain service to trace the journey of yellowfin tuna from the Indonesian ocean to the dinner table. SAP noted that Bumble Bee is the first food company to incorporate SAP blockchain technology into its production.

SAP Cloud Platform Blockchain enables customers, partners and developers to conveniently use the distributed ledger technology, allowing companies to store data and create a tamper-proof supply chain history.

With SAP's blockchain technology, customers of Bumble Bee Foods' Natural Blue by Anova yellowfin tuna can use their smartphones to scan a QR code on the product package to access its complete origin and history.

The customers get instant information about the fish-to-market journey, including the size of the catch, point of capture and the fishing community that caught it. It also gives valuable insights to verify authenticity, freshness, safety, fair trade fishing certification and sustainability.

Bumble Bee Foods Chief Information Officer Tony Costa said, " ...the addition of SAP's blockchain technology allows us to further elevate our efforts in complete transparency with consumers and customers, providing assurance that their fish is fresh and it's been sourced fairly according to our commitments to the International Seafood Sustainability Foundation."

In January, SAP unveiled its blockchain-based supply chain tracking system that helps eliminate counterfeit drugs along the pharmaceutical supply chain.

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