Rock icons The Rolling Stones have announced plans to open a world-first flagship store on London's Carnaby Street on September 9.
A statement from the band said "RS No. 9 Carnaby" will feature exclusive collaborations, new fashion and merchandise, alongside their extensive music catalogue and latest releases.
The store, created in partnership with Bravado, will be located in the heart of London's Soho on Carnaby Street, which has been synonymous for its connection to British music and fashion culture since the sixties.
"Soho has always encapsulated Rock 'n' Roll so Carnaby Street was the perfect spot for our own store. We are confident this exciting project that our friends at Bravado have created will be an unrivalled experience for everyone to come to London and enjoy," the Stones said.
Bravado CEO Mat Vlasic said "RS No. 9 Carnaby" is the result of years of planning and decades of building one of the world's most recognized brands.
"It creates a destination where fans can connect and immerse themselves in the music, style and spirit of one of the world's most iconic and beloved bands," he added.
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