Crypto-trading platform Crypto.com has teamed up with Angel City Football Club (ACFC) to become its founding partner and the team's official cryptocurrency and NFT partner. This is claimed to be the first direct sponsorship of a professional women's sports team by a major cryptocurrency platform.
This follows close on the heels of a recent announcement of a naming rights agreement for the Crypto.com Arena in Los Angeles. These partnerships are part of Crypto.com's efforts to increase access and awareness of cryptocurrencies, blockchain, and Web3 technologies among LA soccer fans, ACFC players, and across the broader ACFC organization.
Crypto.com will also educate players on crypto and allow the players to use the power of Non-Fungible Tokens (NFTs) to connect with and create a deeper relationship with their fans. Crypto.com rolled out a NFT marketplace in June with exclusive content from popular artists, musicians, athletes, and sports. The exclusive content is auctioned on the invite-only marketplace in the form of digital NFT.
This is also an effort by Crypto.com to foster financial education, independence, and financial empowerment for women.
This partnership with ACFC is the latest in Crypto.com's growing portfolio of global sports partnerships, including UFC, F1, Paris Saint-Germain, and the NBA's Philadelphia 76ers. Crypto.com also partners NHL's Montreal Canadiens, esports team Fnatic, and Lega Serie A, the Italian Football league and Twitch Rivals.
Last month, Crypto.com and AEG, the world's leading sports and live entertainment company, announced a historic, 20-year naming rights agreement to rename the AEG-owned and operated STAPLES Center, one of the most iconic sports and entertainment arenas in the world.
The STAPLES Center is now known as Crypto.com Arena, effective December 25. This agreement also makes Crypto.com an official cryptocurrency platform partner of the Los Angeles Lakers and the LA Kings.
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