Meta has announced that it is expanding Instagram's creator marketplace to eight new markets to help more brands and creators work together on partnerships.
In 2022, the social media giant began testing the creator marketplace in the U.S., a tool for brands and creators to connect and collaborate around partnership opportunities.
Over the next few weeks, Meta plans to invite creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to join Instagram's creator marketplace. Chinese export brands will also be invited to connect with onboarded creators in countries outside of China, according to Meta.
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