e.l.f. Beauty (ELF) said Muddy Waters' Short-Seller report is an attempt by a noted short seller to negatively impact e.l.f. Beauty's share price for its own benefit. The company noted that Muddy Waters' assertions do not align with the strong consumption data published by Nielsen and Circana. The company said it is fully confident in its financial statements.
"In particular, in early 2024, for competitive reasons and as permitted by applicable regulations, we filed a request for confidentiality with U.S. Customs and Border Protection with respect to our customs import data. Therefore, import data available to the public after February 6, 2024, does not include a substantial majority of our actual U.S. imports," e.l.f. Beauty stated.
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Business News
June 19, 2026 16:46 ET Major central banks continued to dominate the economic news flow this week too, led by the Federal Reserve, as they announced their latest policy decisions. The Federal Reserve policy session was in focus as it was the first to be led by the new chief Kevin Warsh. In Europe, central banks of the U.K. and Switzerland announced their rate decisions. In Asia, the Bank of Japan drew attention for its policy moves, while data out of China threw some light on the state of the economy.