NXP Semiconductors N.V. (NXPI), an automotive processing and networking firm, announced on Tuesday that it has inked a deal to acquire Aviva Links, a provider of Automotive SerDes Alliance or ASA compliant in-vehicle connectivity solutions, for $242.5 million in cash. The acquisition is expected to be closed in the first-half of 2025.
The ASA, formed in 2019 with NXP as a founding member, helps participating automakers to migrate to open source, interoperable networking solutions that best meet the needs of their increasingly software-defined vehicle offerings.
ASA brings an open standard with data rates scalable from 2 Gbps to 16 Gbps and it includes link-layer security. In addition to establishing SerDes point-to-point communication, the standard addresses the seamless migration to efficient Ethernet-based sensor connectivity.
According to NXP market intelligence, the addressable market for ADAS and IVI asymmetrical links to grow from $1 billion in 2024 to $2 billion in 2034.
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December 19, 2025 15:10 ET U.S. inflation data and interest rate decisions by major central banks were the highlights of this busy week for economics news flow. Employment data and survey results on the housing markets also gained attention in the U.S. In Europe, the European Central Bank and Bank of England announced their policy decisions and macroeconomic projections.