Apple Inc. (AAPL) is considering raising the prices of its upcoming iPhone lineup, featuring new capabilities and design changes, according to a report by The Wall Street Journal.
The report added that the tech giant is also seeking to avoid linking any price increases to the recent U.S. tariffs on imports from China, where most of the company's products are assembled.
Notably, the changes in tariffs were expected to add around $900 million in costs for Apple products during the April-June quarter. By adjusting iPhone prices, the Cupertino-based company would be able to offset the higher tariff costs.
In the pre-market hours, Apple is trading at $211.52, up 6.55 percent on the Nasdaq.
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June 05, 2026 16:18 ET A busy week for economic news flow saw a slew of reports being released that reflected the trends in the U.S. labor market. In Europe, economic growth and inflation data gained attention as the European Central Bank and Bank of England head for policy session later in the month. In Asia, the monetary policy session of the Indian central bank was in focus as the country, a major oil importer, reels under the pressures of a weaker rupee and rising inflation.