JOLENE, a bold, new ready-to-drink coffee brand, is now available online with nationwide shipping, at select retailers in Los Angeles and New York City, and at live music venues and festivals in partnership with Live Nation.
JOLENE was born from a 20+ year weekly coffee ritual between Red Hot Chili Peppers frontman Anthony Kiedis and his longtime friend Shane Powers.
Kiedis and Powers teamed up with h.wood Group Founder John Terzian, Michael Rapino, CEO of Live Nation, and James Morrisey, founder of Global Brand Equities, to bring their vision to life.
Launching with two flavors — Black and White — JOLENE will be available in their online shop, retailers in LA & NYC, and at 40 Live Nation amphitheaters across 23 states, including iconic venues like the Gorge Amphitheater, Northwell at Jones Beach Theater and Allianz Amphitheater at Riverfront.
"Shane shouted at me down the sidewalk 'Let's do something!'" says Kiedis. "I shouted back 'how 'bout coffee'? He said 'done'. And so began the adventure of putting a high-quality spin on a can of coffee. Now it's time to put on some aprons and serve the world some delicious coffee. Simple and fun."
"I've been extremely lucky to have had a lot of life experiences," co-founder Powers says. "The adventure of visualizing JOLENE with Anthony from inception, to the execution with John and James, to the realization with Michael leaves me with a ton of gratitude. Like everything important in my life, this new experience will be shared with people over great coffee."
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