Infosys (INFY) and Adobe have announced a strategic collaboration to transform global marketing with artificial intelligence.
The partnership combines Infosys Aster, a suite of AI-enhanced marketing platforms and services, with Adobe's data-driven, content-focused solutions to deliver unified, personalized, and efficient marketing at scale.
Infosys Aster brings agility and intelligence to the entire marketing value chain, ranging from creative design to MarTech orchestration and performance tracking, while Adobe provides technologies for delivering seamless, real-time customer experiences across all touchpoints. The joint offering is aimed at helping CMOs deliver consistent brand experiences, accelerate growth through hyper-personalized content, and streamline operations using AI-powered automation.
According to Infosys' CMO Radar 2024, 62 percent of AI-savvy CMOs now influence broader business decisions. The partnership responds to this trend by offering enterprise-grade, AI-first solutions. For example, a telecom client used Infosys and Adobe to roll out custom-targeted, in-app offers that lifted digital engagement by 40 percent. A jewelry retailer improved campaign results by 27 percent using Adobe's Experience Platform and Infosys's 3D modeling expertise. Meanwhile, a tech company improved campaign go-live efficiency by 20 percent through workflow automation.
Sumit Virmani, EVP and Global CMO at Infosys, emphasized that AI is evolving into a strategic growth driver for marketers. Adobe's Anil Chakravarthy echoed this, highlighting the importance of personalized creative at scale in today's content-saturated world. IDC's Douglas Hayward also endorsed the collaboration as a forward-looking step toward AI-native tools that enable context-specific, personalized marketing.
Together, Infosys and Adobe aim to empower CMOs and CIOs to lead with customer-first, AI-first marketing strategies, grounded in responsible AI practices that foster trust and drive brand growth.
Wednesday, INFY closed at $18.43, down 1.29%, and rose in after-hours trading to $18.58, up 0.81% on the NYSE.
For comments and feedback contact: editorial@rttnews.com
Business News
May 22, 2026 14:46 ET Minutes of the latest Fed policy session was the highlight of the week along with survey data on the U.S. housing market. In Europe, survey data signaled the trends in the euro area private sector. Further, consumer price inflation data from the U.K. was in focus. In Asia, various economic indicators from China drew attention to the health of the economy.