AB InBev (BUD) and Netflix, Inc. (NFLX) announced a global partnership. AB InBev will collaborate with Netflix on co-marketing campaigns that will come to life across a variety of Netflix's most popular global and regional titles. The partnership will include consumer activations, title integrations, limited-edition packaging, digital promotions, and more.
Netflix and AB InBev will partner on co-branded campaigns around Netflix live events. AB InBev will also advertise during Netflix's 2025 live NFL Christmas Game Day 2025. The companies will collaborate on events like the 2027 Women's World Cup on Netflix.
For comments and feedback contact: editorial@rttnews.com
Business News
May 22, 2026 14:46 ET Minutes of the latest Fed policy session was the highlight of the week along with survey data on the U.S. housing market. In Europe, survey data signaled the trends in the euro area private sector. Further, consumer price inflation data from the U.K. was in focus. In Asia, various economic indicators from China drew attention to the health of the economy.