Wereldhave NV (WRDEF.PK), a Dutch real estate investment company, on Friday announced an exclusive partnership with Ocean Outdoor Netherlands, a digital out-of-home (DOOH) advertising provider.
The deal is expected to boost Wereldhave's Direct Result Per Share (DRPS) by at least 0.03 euros on an annualized basis.
Expanding on their existing collaboration on large-format video walls, Ocean Outdoor will install and operate more than 150 digital screens across 11 Wereldhave shopping and Full Service Centers in the Netherlands.
Scheduled to launch in early 2026, the network aims to enhance the customer experience while offering tenants, brands, and media agencies a high-impact platform to reach millions of consumers.
Matthijs Storm, CEO of Wereldhave said: "With nearly 69 million annual visitors, our Dutch centers offer a uniquely valuable national and regional media channel. Partnering with Ocean Outdoor - including their Ocean Labs innovation hub - strengthens our commercial Center Media proposition, creating new opportunities for advertisers seeking greater impact and engagement. We are confident this collaboration will deliver strong results for allstakeholders."
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