Kimberly-Clark Corporation (KMB) shares dropped 13.49 percent to $103.56, down $16.15 in Monday trading after Ibotta, Inc. announced the launch of LiveLift, a new performance marketing tool for Consumer-Packaged Goods brands.
The stock opened at $104.47 and traded between $102.60 and $106.37, compared with a previous close of $119.71 on the Nasdaq. Trading volume surged to 22.4 million shares, well above the average of 2.4 million. Kimberly-Clark shares have traded between $102.60 and $150.45 over the past 52 weeks.
Kimberly-Clark participated in the tool's pilot phase alongside other major brands, with Ibotta highlighting improved campaign profitability and faster repurchase cycles.
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