Old Spice has launched its revitalized "Mom Song" campaign, "The End of Adolescents." Old Spice licensed the song "End of the Road" by the legendary R&B group, Boyz II Men.
The campaign brings back the universally relatable experience of moms grappling with their sons' newfound manliness, a theme that was first introduced by Old Spice over a decade ago in the original, "Mom Song."
The new 60-second spot takes the playful antics of the original release and gives it a modern, aspirational twist.
A key highlight of the campaign is the debut of the Swagger Signature Scent Control system.
Kate DiCarlo, Senior Communications Director for P&G, commented on the campaign, "At Old Spice, we revel in the epic adventure from boyhood to manhood with a confident swagger. Our 2026 campaign, 'The End of Adolescents,' brings back the legendary vibe of the 'Mom Song' running for decades now, reimagined for today's generation."
"This campaign is a hilarious celebration of the unique bond between moms and their sons," she added. "While the path to adulthood can be challenging, Old Spice ensures that the transition smells a whole lot better."
The new spot is currently airing across major television networks and digital platforms.
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May 08, 2026 15:50 ET Manufacturing and services sector survey results and labor market data from main economies were the highlight on the economics news front this week. Factory orders and jobs report dominated the news flow in the U.S. Similarly, industrial production data from German garnered attention in Europe. In Asia, purchasing managers’ survey results from China and the central bank decision from Australia were in focus.