Globally acclaimed singer-songwriter Ellie Goulding recently released her new single, "Black Prada Dress," hot on the heels of announcing her highly anticipated sixth studio album I Know Too Much, arriving on September 4.
Premiered during Ellie's set at BBC Radio 1's Big Weekend, "Black Prada Dress" immediately sparked major fan reaction online, with clips rapidly circulating across social media.
Exploring the tension between perception and reality, "Black Prada Dress" is a caustic, self-aware portrait of the fractured selves we construct to survive, perform and protect ourselves - unravelling in real time.
An early glimpse into I Know Too Much, "Black Prada Dress" was written by Ellie and produced by the album's executive producer Jack Rochon, who she discovered on TikTok while he was still relatively unknown. Long recognized for her instinct for emerging talent - having first discovered producer Starsmith at the beginning of her own career - Ellie immediately connected with Rochon creatively, with the pair shaping the album together over the past couple of years.
"'Black Prada Dress' really sets the tone for I Know Too Much. The album came from the idea that maybe we can know too much. There is a certain kind of freedom in the ease of not knowing," said Goulding. "This album is a collection of songs that represent a crossroads in my life where I realized what the freedom of not knowing has gifted me in the past, yet a time when I am at the precipice of understanding the true power in knowing."
She added, "Through the chaos of this great change, I went to my comfort zone and found my refuge in the studio. My initial instinct was I didn't know where it was all going, but I just knew I needed to be in the studio. Writing a song has always been my best form of therapy."
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