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Adobe Systems Launches Open Screen Project To Give Flash Technology To Mobile Devices

By RTTNews Staff Writer   ✉  | Published:  | Google News Follow Us  | Join Us
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Document management software maker Adobe Systems Inc. (ADBE) on Thursday announced the launch of Open Screen Project, under which it will provide Flash Player and, in the future, Adobe AIR for free, to help developers and designers, to give consistent rich Internet experiences across televisions, personal computers, mobile devices, and consumer electronics.

As part of Adobe's ongoing commitment to enable Web innovation, the company will continue to open access to Adobe Flash technology by removing restrictions on use of the SWF and FLV/F4V specifications, and publishing the device porting layer APIs for Adobe Flash Player.

The company also noted that it will publish the Flash Cast protocol and the AMF protocol for robust data services, and that it will remove licensing fees and will provide the next major releases of Adobe Flash Player and Adobe AIR for devices free.

For the project, Adobe is getting support from various phone and chip and consumer electronics makers, and content providers, who want to reliably deliver rich Web and video experiences live and on-demand across a variety of devices.

The supporting companies include Motorola Inc. (MOT), Nokia Corp. (NOK), Samsung Electronics Co. Ltd., (SSNLF.PK, SSNKF.PK), Sony Ericsson, Toshiba Corp. (TOSBF.PK), Intel Corp. (INTC), Qualcomm Inc. (QCOM), ARM Holdings plc (ARMH), Chunghwa Telecom (CHT), Cisco Systems, Inc. (CSCO), LG Electronics Inc. (LGERF.PK), Marvell Technology Group Ltd. (MRVL), NTT DoCoMo Inc. (DCM), and Verizon Wireless, NBC Universal, MTV Networks and the BBC.

Adobe's Flash technology is used to provide vector graphics, text, interactivity and application logic, video and sound over the Internet. Among broadcasters who stream video on the Web, more than 75% use Flash technology. Adobe's AIR is the next-generation RIA runtime for the desktop, supporting HTML, Ajax, Adobe Flash technology and PDF.

Adobe noted that the Open Screen Project is working to give a consistent runtime environment to remove barriers for developers as they publish content and applications across various devices. The Project will address potential technology fragmentation by allowing the runtime technology to be updated seamlessly over the air on mobile devices.

Shantanu Narayen, chief executive officer at Adobe commented, Adobe is spearheading the Open Screen Project with support from industry leaders who share a common vision to provide rich, interactive experiences across computers, devices and consumer electronics. A consistent, more open platform for developers will drive rapid innovation, vastly improving the user experience.

According to Adobe, the content for Flash Player presently reaches over 98% of Internet-enabled desktops and more than a half billion handsets and mobile devices. Adobe said it expects more than one billion handsets and mobile devices to ship with Adobe Flash technology by 2009.

ADBE closed Wednesday's regular trading at $37.29, down $0.47 or 1.24%, on a volume of 4.9 million shares.

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