About 70% of customer visits originate from affluent and educated women and their families with an average annual household income exceeding $100k.Patios are a core feature of the restaurants to create a relaxing dining environment.Catering is also an integral part of the business, contributing to 16% of revenues in 2015.No new franchise opportunities from Zoe's. Of the total 180+ restaurants, only 3 are franchise locations. Almost all of the sizzling growth comes from a company-owned business model. It also has no locations outside the United States. This also means no BREXIT worries or exposure to European economic challenges.